O’Dolly Dearest centers on a healthy obsession with the 90s/early 2000s femme. Founded with the resounding motto "Don't get dressed up, get dolled up” the clothing brand unabashedly celebrates femininity and nostalgically reflects on the dynamic style of founder Zoe Martin’s favorite icons in film, music, and television.

Zoe attended Savannah College of Art and Design where she studied fashion design. Following her journey to New York to pursue her craft further, interning stints at fashion juggernauts such as Michael Kors, BCBGMaxazria and Marchesa informed her knowledge of the industry and reinforced her affinity with the quintessential feminine aesthetic.

O’Dolly brings the stylish woman of yesteryear into the new age, maintaining her flair and giving her a closet of new, updated favorites to be successful in her world today.